Gabor Granger
The Gabor Granger method is a method to determine the price for a new product or service. It was developed in the 1960s by Clive Granger and André Gabor.[1]
References
- ^ Granger, Clive. "Autobiography at nobelprize.org". http://nobelprize.org/nobel_prizes/economics/laureates/2003/granger-autobio.html. Retrieved 2008-01-19.